BA03 - Data Visualization

Learning outcomes

• Understand the the analytics value chain, how it creates value for organizations and the role that data visualization plays in it

• Appreciate that data visualization plays different roles along the value chain; including Exploration and Communication

• Learn how to select the right data visualization to convey the intended message from the data. Also how to highlight and draw attention to elements in the data visualization to ensure that the intended message is delivered

• Appreciate the design considerations when designing Business Dashboards to facilitate self service analytics; specifically making the insights accessible as opposed conveying predetermine messages

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