There’s No One Perfect Way to Tell Your Story on LinkedIn — Here’s Why We Check Ours
If you’ve been on LinkedIn for a while, you’ve probably noticed that some posts are deeply personal, others are bold and opinionated, and some celebrate wins or share lessons learned.
👉 But here’s a thought:There’s no one perfect way to tell your story on LinkedIn — because what works depends on what you’re trying to achieve.
Too often, we hear advice like “Just share personal stories” or “Always give value”, but the truth is more nuanced — especially if your posts are part of a larger strategy.
🎯 Different Goals, Different Story Arcs — LinkedIn is a Marketplace of Attention
LinkedIn isn’t just a social platform. It’s a marketplace of attention where people trade stories for opportunities.
Job seekers share lessons and achievements to attract employers.
Recruiters and HR post about workplace culture to attract talent.
Coaches and businesses post advice to attract clients and build trust.
Thought leaders post insights to build influence and open doors to future opportunities (speaking, board roles, partnerships).
👉 And each goal requires a different type of story arc.
🧠 At FYT, we think about this balance all the time — and we validate it.
Here’s how we approach it as a company grounded in data:
✅ 1. Thought Leadership — but approachableWe share insights on data, analytics, and workforce topics to build credibility. But we are conscious not to sound overly authoritative — because we believe data should be accessible to everyone, not just technical experts.
✅ 2. Celebrating our successes — to build track record and engageWhen we close a deal or deliver a workshop, we post about it to establish a track record. But we also use these posts to celebrate the learning journeys of our participants, and engage with clients and students who were part of the experience.
✅ 3. Keeping our network informed — because LinkedIn is our communityWe use LinkedIn to share updates on upcoming workshops and events. But we know that the success of these marketing efforts depends on how well we’ve built trust and credibility over time.If people have learned from us before — or see us consistently adding value — they are more likely to notice and act on these posts.
📊 But here’s the part most people miss: we don’t just "post and hope" — we check if it works.
👉 It’s easy to spin a story on LinkedIn.👉 It’s harder to spin a story while demonstrating real expertise.👉 And it’s even harder to see — objectively — if that story worked.
Because, like in any data-driven effort, a LinkedIn strategy needs to be measured, tested, and refined.
At FYT, we regularly review and analyze the performance of our posts:
Which story arcs resonate with our audience?
What actually drives meaningful conversations and opportunities?
What falls flat — and why?
This is where being in the business of data helps — we treat our own marketing efforts like a mini analytics project, so we can learn and improve.
✅ So, what’s the takeaway?
If you’re posting on LinkedIn as part of a bigger strategy, think beyond likes and shares:
What are you trying to achieve — trust, visibility, clients, influence?
What type of story helps you achieve that?
And are you checking the data to know if it’s working — or just hoping it is?
💡 Final Thought — Storytelling + Data = Real Strategy
Storytelling on LinkedIn isn’t about following a single formula.It’s about being intentional — and combining smart storytelling with data-driven validation to ensure your stories lead to real outcomes.
If you’re figuring out how to make LinkedIn work for you — especially when building thought leadership in data and analytics — this is something we live and breathe at FYT Consulting.
💬 Over to you:
What story arcs have worked for you on LinkedIn? And do you track what’s working — or just go by feel?
I’d love to hear how others are navigating this balance!
If you’re curious, we’ve put together a visual carousel breaking down the most common LinkedIn story arcs — and how to pick the right one for your goals.Happy to share — let me know!
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